Content Marketing Specialist / Branded Content Creator

About Us

Get The Coast is a digital-first local news outlet serving Okaloosa County and surrounding areas. While our newsroom covers local news and events, we also provide innovative marketing solutions through native advertising and branded content that integrates seamlessly with our platform.

Position Overview

We’re seeking a Branded Content Creator to develop sponsored content for our business clients. This role focuses exclusively on creating advertising content that matches our publication’s style and tone – you won’t be covering breaking news, city council meetings, or traditional journalism assignments. Instead, you’ll work directly with local businesses to tell their stories through articles, videos, and social media content that engages our audience while meeting our clients’ marketing objectives.

Key Responsibilities

Branded Content Creation 

• Develop and write high-quality sponsored stories and branded content pieces for local businesses.
• Collaborate with clients to understand their needs and translate them into effective content strategies.
• Ensure all branded content aligns with our journalistic standards and disclosure policies.
• Manage the entire content creation process from ideation to publication.

Social Media Video Production 

• Create engaging short-form video content (Reels) for Instagram and Facebook.
• Shoot original footage using a smartphone and other mobile journalism tools.
• Write scripts and record voice-overs for video content.
• Edit videos to ensure they are optimized for social media platforms.

Content Strategy and Planning 

• Develop and maintain a content calendar for branded content and social media posts.
• Identify trending topics and local events suitable for video content.
• Analyze performance metrics and adjust strategies accordingly.

Client Relationship Management 

• Serve as the primary point of contact for branded content clients.
• Manage client expectations and ensure timely delivery of content.
• Gather and incorporate client feedback to improve content quality and effectiveness.

Qualifications

• Bachelor’s degree in Journalism, Marketing, Communications, or related field (preferred).
• 2-3 years of experience in content marketing, branded content creation, or digital journalism.
• Excellent writing and editing skills with the ability to adapt tone and style for different audiences.
• Proficiency in video shooting and editing, preferably with mobile devices.
• Strong understanding of social media platforms and current trends.
• Experience with content management systems such as WordPress and Google Docs.
• Familiarity with SEO best practices (not required but a plus)
• Excellent communication and interpersonal skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Knowledge of the local Okaloosa County area is a plus.

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Compensation and Benefits

Base Salary

$40,000 – $50,000 annually, commensurate with experience

Benefits:

Paid Time Off (PTO):

• Vacation: One week of paid vacation annually.
• Holidays: All major holidays are paid.

Flexibility:

• Enjoy a flexible work schedule that respects the need for work-life balance.
• While there are times you’ll need to be on the scene or cover live events, we understand the importance of flexibility and will work with you to create a schedule that meets both the company’s and your personal needs.

Growth Opportunities:

• As a startup newsroom, we value innovation and creativity. This role offers significant opportunities for growth and to shape the future direction of our news coverage.
• Your ideas and feedback will be highly valued.

Remote Work Flexibility:

• While we have an amazing studio space in Downtown Fort Walton Beach, we recognize that sometimes working from home is what the day needs. Employees have the option to work from home when needed (and within reason), ensuring a balance between professional commitments and personal comfort.

Wellness Initiatives:

• We are big on physical and mental well-being. Enjoy subsidized memberships to local gyms or fitness classes.

Casual Dress Environment:

• It’s Florida and it’s hot. Embrace a relaxed dress code on regular days, reserving business casual attire for specific professional engagements or meetings.

Comfortable Workspaces:

• Work in an open studio environment equipped with comfortable chairs and desks.
• Stay refreshed with complimentary snacks, coffee, and tea available throughout the workday.

Community Involvement:

• Contribute to the community by identifying opportunities to engage in volunteer work or community service during company hours, embodying our commitment to positive local impact.

To Apply

Please send your resume, cover letter, and portfolio of relevant work to jared@getthecoast.com. 

Get The Coast is an equal opportunity employer.