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COMING SOON: New 124-room hotel coming to the Santa Rosa Mall

On December 12, 2022, the Mary Esther City Council unanimously approved a new 124-room hotel located on the south side of the Santa Rosa Mall on Hollywood Boulevard. On November 7, 2022, the Local Planning Agency held a public hearing, reviewed the request and recommended approval of a preliminary development order. The property is 2.16 […]

On December 12, 2022, the Mary Esther City Council unanimously approved a new 124-room hotel located on the south side of the Santa Rosa Mall on Hollywood Boulevard.

  • The Extended Stay America hotel will be built behind the existing Surge Trampoline Park, just west of the Hampton Inn & Suites hotel.

On November 7, 2022, the Local Planning Agency held a public hearing, reviewed the request and recommended approval of a preliminary development order. The property is 2.16 acres and will have 124 parking spaces along with 5 ADA spaces.

Now that the development order has been granted, the owners will still have to pull the permits and meet additional contingencies set by the council this week. 

  • An agreement shall be reached between the City and developer for upgrading the lift station to serve the project. This hotel will use the same lift station as the existing and potential future apartments. That lift station would need to have some upgrades in order to increase capacity for storm events. 
  • Ensure there is adequate water and sewer capacity for the project.

As of this writing, there is no official timeline on when the project will begin construction.

9 Responses

  1. How about doing something for locals ? We have no Shopping places left in the area. There’s no reason that Mall can not be revamped! I’ve been there the last two weekends and there are plenty of people there trying to find somewhere to shop. It’s ALL about the Money and Greed of the owners !!

  2. Just what we need…another hotel . I agree with previous comment, pure greed and no consideration of the people who live and work here. I can count on one hand the amount of stores we have to shop here with none 4 of the 5 being “discount” stores. Now zero department stores. Have to drive to Destin and in the summer that is a nightmare. Do better Ft. Walton!!!

  3. Agree, we need more and better stores. I heard from employees the rent was to high to stay. Dillards closing, Victorias Secret closed, pathetic. And we have way too many grocery stores. Pitiful. Everyone will spend money in Destin or Pensacola.

  4. I agree that we need more shopping instead. Can’t believe Dillards is closing. I also heard from lots of vendors that the rent was too high at the mall which is why they left. We need a better mall manager!

  5. Where are the city planners in all this? They clearly are not serving the needs of locals. If I wanted to shop only in Destin or Pensacola, I would have moved there! I remember when the Santa Rosa Mall was a great “family “ place to shop. So sad to see our town changing like this.

  6. I have been here since 1982 and FWB has really gone down. It is very sad that the citizens who live here don’t have places to enjoy themselves and shop. We have military and families but it seems that tourists are more important. No don’t be surprised about even a bigger increase of crime. The fishing and beach life is not for everyone. We need movies, a Mall, parks, stores where we don’t have to go to Destin or elsewhere. Why is there no pride for our town anymore??

  7. The hotels being built are unlikely local investors or anyone that lives here. They don’t care about locals. Start attending planning meetings. Get involved in what’s happening in your city. Clean house.

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Community Comments

“Like it or not but Fort Walton Beach is dying, it's becoming just like Navarre but with some big box stores and no growth. All the shopping is in Walton...”
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“There's many examples of cities doing this and being later forced to later take them out. Essentially you have a constitutional right to face your accuser. Automated citations mean no...”
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“Kell- Aire Dr. Could definitely use some new lines on the street. TY”
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“11 mph is 50 percent of the typical school limit of 20 mph. Seems lax with most drivers cruising through school zones at 30 mph.”
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“I hope P Johnson gets to visit here so I can tell him to his face to keep his mouth shut about my town”
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“So an unknown third party, will have access to very clear images of all our kids?”
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“Automated speeding cameras to issue tickets should be illegal. The only people who benefit are the people collecting the money. The citizens of Fort Walton Beach need to vote those...”
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“Traffic enforcement in FWB is nonexistent and needs to become a priority. For example, almost every day I turn off highway 98 into the Veteran’s Park parking lot. My wife...”
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“Elevating US98, like they did with US19 (N/S) is a much better idea than DESTROYING our historic downtown.”
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