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“Crackers” is staying at the Santa Rosa Mall, will move to a new location

The Santa Rosa Mall in Mary Esther is undergoing major changes as the entire area from Dillard’s to the food court will be demolished to make way for new apartments. What is going to happen with “Crackers”?  In November, Radiant Partners, owners of the Santa Rosa Mall, announced that they are in contract to acquire the Dillard’s department […]

Crackers owner, Bahai Nabulsi, standing in front of the current location inside the Santa Rosa Mall

The Santa Rosa Mall in Mary Esther is undergoing major changes as the entire area from Dillard’s to the food court will be demolished to make way for new apartments.

What is going to happen with “Crackers”? 

In November, Radiant Partners, owners of the Santa Rosa Mall, announced that they are in contract to acquire the Dillard’s department store building and subsequent property, allowing them to take full control of the Santa Rosa Mall property and continue the second phase of the multi-family Renaissance Santa Rosa.

  • The long-term approach for the mall is for a mixed-use community that will include more residential, retail, medical, education, and entertainment uses.

Nearly every time there is an update with the mall, one of the biggest questions that we see is: What is going to happen with “Crackers”?

  • “Crackers” is staying at the mall, but will be moving near the main entrance after the food court closes. The new location will be next to FYE, in the front left corner. 
The new location for “Crackers” inside the Santa Rosa Mall

Owner Bahai Nabulsi (also known as Mr. B) is excited about the move and what the future holds for the mall.

“I’ve been in this town for 31 years and I have the support of my customers, and they back me up all the time,” Nabulsi said. “I feel 100% about the new location and thank the mall management for helping keep things going and looking good. I look forward to providing all my customers with the excellent, delicious Cracker roll sandwiches, salads, pastries and coffee in the new location.”

Owner Bahai Nabulsi (also known as Mr. B) is excited about the move and what the future holds for the mall.

Dustin Parkman, Sales Associate at NBI Properties, expressed excitement about the move, saying “We’re excited to work out a plan with Mr B that would allow him to stay in the Santa Rosa Mall. Seeing new offerings from Crackers is exactly what the community wanted. We’re looking forward to everything he is working on.”

The deal for the Dillard’s building is expected to close in Q1 2023, and Dillard’s is expected to continue operations into Q2 2023. With the acquisition, Radiant Partners will continue to master plan the redevelopment of the mall.

Crackers is expected to open in the late April, early May timeframe.

3 Responses

  1. Hello. My name is Joe Ogden. I’m a Facilities Manager at Calvary Baptist Church and Calvary Christian Academy. With the demolition beginning soon, I was curious if some of the white metal benches that are throughout the Mall corridors might be available for a discounted purchase or even donated for our school. We could really use some benches like that for our hallways.
    Thank you in advance for your help with this. They would make a wonderful addition to our Academy.

  2. i agree they are great benches… i’m also interested in purchasing a bench if available. Thank you. D. Saunders

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