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Fort Walton Beach Woman’s Club launches ‘Holiday Tree Trek’ to support local businesses

The Festival of Trees initiative invites local businesses to showcase decorated holiday trees, aiming to increase foot traffic and community engagement while raising funds for scholarships for local high school senior girls.

The Fort Walton Beach Woman’s Club announced its upcoming Holiday Tree Trek event, combining holiday spirit with community engagement while raising funds for local initiatives.

  • Running December 1-16, the “Magic Around Every Corner” festival invites area businesses to create branded holiday tree displays between 5-7 feet tall within their stores. 

Residents are encouraged to tour participating locations, take photos of the displays, and submit them through GetTheCoast.com for a chance to win $500 in a random drawing.

Participating businesses will compete for several distinctions, including the Mayor’s Choice Award, People’s Choice Award, Downtown Business Association Award, and the Woman’s Club President’s Award. Displays must be visible from 10 a.m. to 8 p.m. daily, with businesses encouraged to maintain their displays through January 1, 2025.

The $100 entry donations support the Woman’s Club’s community projects, including scholarship programs for high school senior girls. Last year, the organization provided $4,000 in scholarships and aims to increase that amount. 

  • The club also funds 10 local schools through its Safe, Secure, and Successful (S3) program, providing essential items like clothing, food, supplies, and housing for students in need.

Founded by Liza Jackson in 1921 with 26 charter members, the Woman’s Club has been serving the community for over a century. The organization’s legacy includes establishing the city’s first public library and continues to support various community initiatives.

Businesses interested in participating must submit their entries by November 8, 2024. For more information, contact Whitney Cramer at 850-830-8582 or Peggy Mitchell at 850-225-0179.

One Response

  1. Our list of participating businesses is finalized!!
    Let the Holiday Tree Trekking begin!!
    Get you Trek Card at any of the following business on December 1-15!
    Artesano Boutique
    Grifols Biomat
    Rockin’ Tacos
    Arts and Design Society
    Gulfarium Marine Adventure Park
    Salt Hop Brewery
    Ashley Home Furniture
    H & H Arts
    Skylar Beauty Bar
    Aurum Jewelry Studio
    Harris Insurance Services
    SOCKS Thrift Store
    Burrito del Sol
    HOTWORX
    Soundside Waterfront Bar
    Craft Bar
    Institute of Diagnostic Imaging
    Stitchers Quest
    DeFrance Antiques on Beal
    Jake & Henry’s
    Suds N Cinema
    De France Antiques on Eglin
    Kluge’s Rucken Fidiculous BBQ
    Sugar & Co.
    DeFrance Boutique
    MidSouth Bank
    The Beal House
    Emerald Coast Science Center
    One Hopeful Place
    The Boardroom Pub and Grill
    Facial Feature Enhancement Studio
    Personalization Market
    The Laundry Room
    Florida Place Food Trucks
    Pink Coyote Dessert Co.
    The Me Method
    Fokker’s Bar & Grille
    Playground Auto Service
    The Salvation Army
    FWB Library
    Playground Music Center
    The Virga Law Firm
    FWB Police Dept.
    Rick’s Crab Trap on Eglin
    TownePlace Suites

    Wildwood Garden Shoppe & Nursery

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Community Comments

“Like it or not but Fort Walton Beach is dying, it's becoming just like Navarre but with some big box stores and no growth. All the shopping is in Walton...”
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“There's many examples of cities doing this and being later forced to later take them out. Essentially you have a constitutional right to face your accuser. Automated citations mean no...”
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“Kell- Aire Dr. Could definitely use some new lines on the street. TY”
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“11 mph is 50 percent of the typical school limit of 20 mph. Seems lax with most drivers cruising through school zones at 30 mph.”
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“I hope P Johnson gets to visit here so I can tell him to his face to keep his mouth shut about my town”
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“So an unknown third party, will have access to very clear images of all our kids?”
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“Automated speeding cameras to issue tickets should be illegal. The only people who benefit are the people collecting the money. The citizens of Fort Walton Beach need to vote those...”
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“Traffic enforcement in FWB is nonexistent and needs to become a priority. For example, almost every day I turn off highway 98 into the Veteran’s Park parking lot. My wife...”
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“Elevating US98, like they did with US19 (N/S) is a much better idea than DESTROYING our historic downtown.”
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