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Fort Walton Beach Woman’s Club launches ‘Holiday Tree Trek’ to support local businesses

The Festival of Trees initiative invites local businesses to showcase decorated holiday trees, aiming to increase foot traffic and community engagement while raising funds for scholarships for local high school senior girls.

The Fort Walton Beach Woman’s Club announced its upcoming Holiday Tree Trek event, combining holiday spirit with community engagement while raising funds for local initiatives.

  • Running December 1-16, the “Magic Around Every Corner” festival invites area businesses to create branded holiday tree displays between 5-7 feet tall within their stores. 

Residents are encouraged to tour participating locations, take photos of the displays, and submit them through GetTheCoast.com for a chance to win $500 in a random drawing.

Participating businesses will compete for several distinctions, including the Mayor’s Choice Award, People’s Choice Award, Downtown Business Association Award, and the Woman’s Club President’s Award. Displays must be visible from 10 a.m. to 8 p.m. daily, with businesses encouraged to maintain their displays through January 1, 2025.

The $100 entry donations support the Woman’s Club’s community projects, including scholarship programs for high school senior girls. Last year, the organization provided $4,000 in scholarships and aims to increase that amount. 

  • The club also funds 10 local schools through its Safe, Secure, and Successful (S3) program, providing essential items like clothing, food, supplies, and housing for students in need.

Founded by Liza Jackson in 1921 with 26 charter members, the Woman’s Club has been serving the community for over a century. The organization’s legacy includes establishing the city’s first public library and continues to support various community initiatives.

Businesses interested in participating must submit their entries by November 8, 2024. For more information, contact Whitney Cramer at 850-830-8582 or Peggy Mitchell at 850-225-0179.

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