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Odom Hotelz to open 6 new hotels from Okaloosa to Bay counties

Odom Hotelz, a new hospitality group owned by real estate developer The Jay Odom Group, plans to open six hotels in Okaloosa, Walton and Bay counties starting in 2024. Odom Hotelz President Jay Odom said the hotels will offer high pay to attract passionate, service-oriented staff. They also plan to make the properties stand out with […]

Odom Hotelz

Odom Hotelz, a new hospitality group owned by real estate developer The Jay Odom Group, plans to open six hotels in Okaloosa, Walton and Bay counties starting in 2024.

  • The hotels will operate under the IHG, Hilton and Marriott brands but aim to provide an elevated guest experience that goes beyond typical brand standards, according to details from The Jay Odom Group.

Odom Hotelz President Jay Odom said the hotels will offer high pay to attract passionate, service-oriented staff.

They also plan to make the properties stand out with exterior paint colors not typical of their brands, abundant landscaping and spacious bar areas aimed at serving local businesses and social communities.

Freedom Tech Center Home2 Suites Pool

“We’ve stepped outside the traditional paradigm of brand owners and hotel owners to create a non-formula franchise,” Odom said.

Freedom Tech Center Home2 Suites Lobby and Bar
Freedom Tech Center Holiday Inn Express and Suites.

The first Odom Hotelz property will open in a community that hosts large conferences, so it will have 4,500 square feet of meeting space – about five times more than its brand usually offers.

“We’re determined to make our standard the new standard,” Odom said.

The Jay Odom Group, founded in 1987, is a major real estate developer in the Florida Panhandle with a portfolio that includes residential communities, retail centers, offices and other hospitality properties.

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Community Comments

“We moved to Florida to our retirement home in Niceville in 1991. It was at Crestview Nursery, when we met Sheila as a sales person. As time progressed she assisted...”
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“Sandestin's Raven hosted The Boeing Championship - PGA Champions Tour - 2006-2207 after moving from The Moor's in Milton EdEich@msn.com”
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“I think this is a great idea - unique property with waterfront, adjacent to LJP, on 98 - and built with bed tax dollars to draw more vacationers. Sounds like...”
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“I’m so sorry to hear about Sheila’s passing. We were friends a long time but had lost touch. She was so very smart and a really nice person. My condolences...”
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“Praying firvofficer and his family”
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“Wife and I were thinking of making an offer for the property. What a beautiful home site it would make”
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“No, buying the ship was a great idea and will be a wonderful place to snorkeling, and scuba diving.”
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“SPC beach bars have been successful for Decades. We have a large loyal and captive group! The Sand Flea family of restauranteurs have ways succeeded and will drawer other beach...”
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“I agree with the idea of making it an event place. Whether for weddings or parties or businesses that want to hold lectures or meetings.Also a place for groups like...”
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“I second that thought, please quit trying to make Fort Walton another Destin. And anything to do with that that 10 million dollar ship they bought to sink is ridiculous!”
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