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Odom Hotelz to open 6 new hotels from Okaloosa to Bay counties

Odom Hotelz, a new hospitality group owned by real estate developer The Jay Odom Group, plans to open six hotels in Okaloosa, Walton and Bay counties starting in 2024. Odom Hotelz President Jay Odom said the hotels will offer high pay to attract passionate, service-oriented staff. They also plan to make the properties stand out with […]

Odom Hotelz

Odom Hotelz, a new hospitality group owned by real estate developer The Jay Odom Group, plans to open six hotels in Okaloosa, Walton and Bay counties starting in 2024.

  • The hotels will operate under the IHG, Hilton and Marriott brands but aim to provide an elevated guest experience that goes beyond typical brand standards, according to details from The Jay Odom Group.

Odom Hotelz President Jay Odom said the hotels will offer high pay to attract passionate, service-oriented staff.

They also plan to make the properties stand out with exterior paint colors not typical of their brands, abundant landscaping and spacious bar areas aimed at serving local businesses and social communities.

Freedom Tech Center Home2 Suites Pool

“We’ve stepped outside the traditional paradigm of brand owners and hotel owners to create a non-formula franchise,” Odom said.

Freedom Tech Center Home2 Suites Lobby and Bar
Freedom Tech Center Holiday Inn Express and Suites.

The first Odom Hotelz property will open in a community that hosts large conferences, so it will have 4,500 square feet of meeting space – about five times more than its brand usually offers.

“We’re determined to make our standard the new standard,” Odom said.

The Jay Odom Group, founded in 1987, is a major real estate developer in the Florida Panhandle with a portfolio that includes residential communities, retail centers, offices and other hospitality properties.

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“The Big U! The NMU supplied the unlicensed crew and when we lost this ship and its jobs and when U.S. Lines went bankrupt, we were on our way to...”
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“Highschool is finna be more crowed now. We need another highschool not a middle or elementary school.”
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“This is bittersweet. I spent a wonderful week in Cay Sal Banks on the Pilot in 2006. I will have to go pay her a visit soon....”
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“I agree with Jerome. What will this accomplish since both ends are only 4 lanes?”
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“The parking lot at McGuires would disappear along with the parcel that Destin purchased at the bridge.. Flooding on Okaloosa Island would close an expensive update to 98 , at...”
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“This will not make a difference for traffic passing through the center of Destin along Rt. 98. The smart option is to complete the Brooks Bridge and intersection in Ft...”
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“Doesn’t it still end up with 4 lanes on either end after bridges? Seems more aesthetic than a traffic plan. Which is nice too but does it increase the function?”
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“It would be a money pit let’s sink it for the tourists who we don’t have enough of so more will come”
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“Traffic moves pretty well on that stretch of 98, I don't see the need to waste the money. Maybe do something to deal with the traffic in Destin, and Mary...”
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