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Tourist Development Council gets new logo and eliminates use of “Emerald Coast”

👆👆👆 On Tuesday morning, the Okaloosa Board of County Commissioners approved the new “destination logo” that the Tourist Development Council has recommended. The new logo will be introduced in the TDD’s new marketing campaign that kicks off in January 2020. Jennifer Adams, Okaloosa County TDD Director, told the board that the current logo is confusing […]

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On Tuesday morning, the Okaloosa Board of County Commissioners approved the new “destination logo” that the Tourist Development Council has recommended.

The new logo will be introduced in the TDD’s new marketing campaign that kicks off in January 2020.

Jennifer Adams, Okaloosa County TDD Director, told the board that the current logo is confusing and doesn’t align with market research. It’s no surprise that when you say “Emerald Coast” to someone, they have no idea what you mean.

The TDC has used the term “Emerald Coast” but that can be perceived as covering the area from Pensacola to almost Apalachicola.  They also brand themselves as Destin, Fort Walton Beach and Okaloosa Island which can also be confusing. Below are the existing logos.

Existing logos

Simplicity: With the new logo (at the very top) there are a few things you will notice right away:

  • The use of “Emerald Coast” is gone! (Along with any mention of Okaloosa Island)
  • It is very simple. In fact, Commissioner Fountain called it “plain”.

The idea behind the logo is to unify the direction the TDC would like to go with branding while also being cohesive with the airport. The County has been pushing for years to make “Destin-Fort Walton Beach airport” the proper term and it has slowly been making progress.

There will also be updates to the main Emerald Coast website domain name (URL). Currently, the url is emeraldcoastfl.com but they are recommending the use of visitdestinfortwaltonbeach.com for print and visitdestinfwb.com for online.

So, what do you think of the new logo?

Talkin’ Summer plans with Director Jennifer Adams of the Okaloosa CVB

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Community Comments

“Why so many boot lockers here”
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“This is bs. They just allowed the county”
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“There have been no parking signs for years. No one follows them.”
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“Mr.Siegel, you say we own the Air Force? Keep it up with the negative sentiment, and watch the Air Force close off each side of 98 with fences topped with...”
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“When I was A Deputy with the Sheriff's Office I was issuing county ordinance citations to people who were parking on the right-of-way along the area of the sea wall...”
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“I will continue to go there and enjoy my time on this earth. This is bs. They just allowed the county to gangrape the south side of 98, directly across...”
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“The air force may "own" the land, but we the people own the air force. It's our beach to enjoy.”
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“Like people actually obey signs, especially when they think they are entitled to access.”
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“I have been here all my life! Born here raised here and never moved anywhere else! 52 years and we gave never had to do anything like this! Always had...”
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“Actually I believe parking with walkovers could have solved the issue and granted us access to the wall( for those who grew up here). Too much congestion now at the...”
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