ERA American Real Estate’s marketing department, known as the VIBE Team, has been awarded first place in the 2023 Company Marketing Excellence Award by ERA Real Estate.

• The award recognizes the team’s effective use of ERA’s brand tools and positioning in their marketing efforts. VIBE, which stands for Visibility, Identity, Branding, and Engagement, consists of four full-time staff members who serve over 100 ERA American agents.

Tony Lombardo, CEO of ERA American Real Estate, said, “About 24 months ago, we really endeavored to do something different that maybe hadn’t been done in the real estate industry. Rather than put signs out there or help agents get things into MLS, to really reimagine ourselves as an agency here to serve our core customer- our agents.”

The VIBE team is responsible for helping ERA American agents enhance their real estate presence through custom graphic design, social media management, website development, brand resource training, and more. They developed ERAEverything.com as an agent resource center to serve as a central point of communication and order fulfillment.

Catherine Gauthier, Realtor and head of the VIBE Team, explained, “Our goal when we started back in August 2022 was to make it as easy as possible for agents to get what they need from our department to enhance their real estate vibe. We’ve crafted an online resource center (ERAEverything.com), where our agents can go to make requests for custom projects, order signage, get their marketing materials, as well as enroll in our brokerage services, and get anything else that they might need.”

In addition to managing ERA American’s brokerage marketing objectives, the team’s work encompasses a wide range of services for its agents:

• Jonelle Lewis focuses on creating cohesive imagery that speak to an agents individuality while also ensuring they identify as ERA American agents and manages order fulfillment for marketing assets. 
• Deborah Holbrook manages the ERA American’s website platform, which allows for customization and sharing to agent websites as well as assists agents in growing their businesses by overseeing their databases and ensuring agents’ are connecting with their prospects and customers regularly.
• Rachelle Wyatt offers individual agents social media management and runs the agents’ direct mail campaigns. She also manages brokerage events including the annual gala and the mid-year ERA American educational event.

The VIBE team’s efforts have transformed the company’s service delivery in creative design, website builds, social media and empowering agents to tell their story and the brokerage story in new and compelling ways.

“We’re endeavoring to do something that I’ve never seen anyone do before. To create a full service marketing agency under the roof of a real estate company, it gives our agents a competitive advantage,” Lombardo concluded.

This innovative approach to real estate marketing has not only earned ERA American Real Estate national recognition but has also provided their agents with unique tools and resources to better serve their clients and grow their businesses.