Fluent, a leading medical cannabis dispensary, announced the opening of its 32nd location in Florida and 35th nationwide. FLUENT Crestview is now open for medical cannabis patients in Florida and will host a grand opening event on July 15th. 

• Situated at 2385 S Ferdon Blvd, this new dispensary is the northernmost location in the panhandle and aims to provide convenient access to the residents of Crestview and the surrounding communities. 

Operating daily from 9:00 a.m. to 8:30 p.m., the grand opening event will feature local vendors, food trucks, a live DJ, and physicians on-site to educate the public about cannabis products and Florida’s medical cannabis program. During the grand opening weekend, all products will be discounted by 50%.

“Expanding patient access in Florida is one of FLUENT’s missions, and we’re always looking for ways to make cannabis more convenient for consumers,” said FLUENT Director of Sales Victor Bindi. “Sitting halfway between Pensacola and Destin, we saw an opportunity in the underserved community of Crestview.”

According to Bindi, the company recognized the growth potential in the panhandle region after successfully growing out of South Florida.

“The company started in South Florida and we expanded up the peninsula into central Florida and eventually into Jacksonville,” Bindi explained. “For a long time, the panhandle was basically neglected. About two years ago, leadership felt like there was a lot of opportunity here and we started to grow. We went to Tallahassee, Panama City, Miramar Beach, Mary Esther, then we opened two in Pensacola.”

Bindi says that with each new location, the communities rallied around them. FLUENT is just one of two dispensaries in the Crestview area, and the northernmost dispensary in the Florida panhandle. 

• “As we look to continue expanding patient access in the state, we look forward to offering an easy and enjoyable dispensary experience for patients and being an excellent business and community partner in each of our operating markets,” he said.

The new Crestview dispensary aims to provide a seamless shopping experience for customers with its convenient features, and proximity to the interstate. They accommodate walk-ins, express orders, pick-ups and more. Additionally, the new Crestview dispensary will feature a prototype of FLUENT’s self-serve kiosk to make the shopping experience as quick as ever.

The grand opening of FLUENT Crestview is not only a celebration of the new dispensary but also a way to show appreciation for the community. Bindi highlighted the community’s support already, saying that on the first day it was open, FLUENT Crestview was their third largest store in sales. 

“It has impressed in every way so I’m considering our grand opening to be a gift back,” he said. “We’re going to do 50% off everything in the store on Saturday and Sunday.”

In terms of educational opportunities for those interested in cannabis, but who have not yet obtained their medical cannabis card, Bindi says they have medicinal prescribers who will be on-hand during the grand opening. 

• “They’re going to be there providing free education, information, and guidance to anybody who doesn’t currently have a card,” he explained. “To educate them and to allow them to make a good decision. We want to help anybody who’s interested and we will help you gain the skills, knowledge, and information necessary for you to make the right decision for yourself.”