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Fort Walton Beach explores Trackman option for golf course driving range

Fort Walton Beach City Council is considering high-tech upgrades for its golf driving range, evaluating proposals for both Trackman and TopTracer systems to enhance user experience and potentially increase revenue.
Source: Trackman

The Fort Walton Beach City Council is considering significant upgrades to its municipal golf course driving range, with two distinct proposals aimed at modernizing the facility and enhancing the golfing experience for residents and visitors alike.

  • During Tuesday’s council meeting, City Manager Jeff Peters presented a plan to lease Trackman Golf Solutions technology for $3,925 per month over five years.

The Trackman system would use radar to track ball flight across the entire range, allowing golfers to analyze their shots and participate in virtual games via smartphone apps. Peters highlighted that the Trackman system would preserve the range’s natural grass hitting areas, a feature many golfers prefer over artificial turf bays found at some modernized facilities.

Peters explained that the new golf club manager, Jacob Hill, had suggested the Trackman system as a way to enhance the golf range. He outlined the financial aspects, noting that the current price of $3 per bucket would increase to $5 to cover the system’s cost, potentially leading to a significant boost in revenue.

In an unexpected development, a group of local investors presented an alternative proposal. Matt McGee, speaking on behalf of the investment group, outlined their vision to install Toptracer technology and implement a range of improvements that includes a 10-bay Toptracer installation with sheltered bays.

  • McGee detailed plans to integrate simulation technology in the currently vacant retail space inside the clubhouse, install a new ball dispenser, replace existing golf balls with high-quality ones, and add a new ball washer and picker for more efficient range maintenance.

The investment group includes Terry Atkinson, Jeff and Toni Schuck, and McGee himself. The Schuck’s currently operate a successful Toptracer range in Lexington, Kentucky.

The council expressed interest in both proposals, recognizing the potential to modernize the city’s golf offerings. Councilman Travis Smith suggested a thorough exploration of both options before making a decision.

In response, the council unanimously voted to postpone their decision, allowing time for the local investment group to develop a more detailed proposal. This will be considered alongside the Trackman option at a future meeting.

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