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Step One Automotive Group opens new Kia dealership on Beal Parkway in Fort Walton Beach

The new 34,000-square-foot facility replaces the previous Fort Walton Beach location and is now the largest Kia dealership in the Florida Panhandle, the company said.
Photo courtesy of Step One Automotive

Fort Walton Beach has a new Kia dealership on Beal Parkway, with Step One Automotive Group opening its Step One Kia Fort Walton Beach facility for sales and service Monday.

  • The new building spans more than 34,000 square feet and replaces the brand’s previous Fort Walton Beach location. According to the company, it is the largest Kia dealership in the Florida Panhandle.

The facility includes a 29-bay service department staffed by factory-trained Kia technicians, an air-conditioned service shop and customer lounges. Step One said the service center is built to deliver fast turnaround times for everything from routine maintenance to comprehensive repairs.

Photo courtesy of Step One Automotive

“We designed this facility with customer and employee experience as the foundation,” said Mike Balog, managing partner of Step One Automotive Group. “Every detail from the layout of the service drive to the amenities in our waiting area was intentional. Fort Walton Beach deserves a Kia dealership that matches the quality of the product it sells.”

The dealership has created full-time positions across sales, finance, service, parts and administrative roles. Step One also expects the location to generate ongoing economic activity in Okaloosa County through local vendor relationships, community partnerships and additional consumer spending in Fort Walton Beach.

Photo courtesy of Step One Automotive

“Fort Walton Beach has a loyal, car-savvy customer base,” said Shane Thornton, general manager of Step One Kia Fort Walton Beach. “We’ve built something here that reflects the pride this community takes in quality and we’re excited to be part of it in a much larger way.”

Step One Automotive Group serves communities across Northwest Florida and supports military families through its Forever Warriors nonprofit foundation. The group also offers the Step One Forever Warranty and Step One Car Rental program.

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“When will they learn you cannot outrun a cops radio”
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“The county has to find the $$ somewhere, just like everyone else. Every thing is so expensive bc of the pointless Iran War, tariffs, and other emotional economic policies driving...”
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“Groc makes a lot of sense. I hope the water tests confirm this theory, but How do we fix the hypoxic / anoxic water problem ?? Do we need to...”
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“I am relieved to learn that this sad event is being responded to. Out here in Joe’s Bayou, I have reported smaller oil or fuel spills from vessels. The reaction...”
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“This is what Grok says: A hypoxic/anoxic (low- or no-oxygen) event in the water column and/or sediments, producing toxic hydrogen sulfide (H₂S, the classic rotten-egg/sulfur smell) via sulfate-reducing bacteria. This...”
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“Picture looks like a poo slide to me :-)”
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“Wonder if it could have been some sort of jubilee such as they have in Mobile Bay.”
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“This is a much-needed project to revitalize the park”
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“How do you assure food products are made and stored properly? What impact will it make on neighborhood children who play/bike on streets? What percentage of sales directly take away...”
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