Business

Ulta Beauty to open new store at Silver Sands Premium Outlet

Ulta Beauty will expand its footprint with a new location at the Miramar Beach shopping destination this summer.

Jared Williams

Silver Sands Premium Outlets announced Tuesday that Ulta Beauty will open a new store at the Miramar Beach shopping center this summer.

The beauty retailer, which provides one-stop shopping for prestige, mass and salon products and services, will be located near the West Entrance of the outlet mall at 10562 Emerald Coast Parkway.

Ulta Beauty currently operates 1,445 retail stores across all 50 states and distributes products through its website and mobile app. The company aims to open approximately 60 new stores in 2025 and plans to expand internationally to Mexico and the Middle East later this year.

“At Ulta Beauty, the possibilities are beautiful,” states the company’s announcement, highlighting its position as the premier beauty destination for cosmetics, fragrance, skin care, hair care and salon services.

This will be among 20 Ulta Beauty locations operating within the Simon portfolio. Simon Property Group, an S&P 100 company listed on the New York Stock Exchange (SPG), and Howard Group own Silver Sands Premium Outlets.

PROMOTION

Join the conversation...Cancel reply

Continue reading 👇

Giving Back

Silver Sands Premium Outlets to host Hometown Heroes Event

Shopping

Silver Sands Outlets to offer hundreds of deals during National Outlet Shopping Day

Scott Schaeffler commented on WordroW: July 24, 2026

“1:39; 5 attempts”

Respond

John McGranahan commented on SOCKS to fly 110 cats from Okaloosa to Maryland in partnership with national rescue groups

“Capn Obvious obviously did not read the article or has no clue what SOCKS is all about. As far as cats on the streets: PEOPLE are to blame. They move,...”

Tom commented on SOCKS to fly 110 cats from Okaloosa to Maryland in partnership with national rescue groups

“Um...did you read the story? Cat market? Trafficking? Organizations such as SOCKS are definitely not making any money. And as far as "cats all over the streets," all their cats...”

Jim McSwain commented on Niceville High School’s Julia Milz named Distinguished Young Woman of Okaloosa County for 2027

“Niceville Valparaiso Little League going to Wilson NC for the Tournament of State Champions. They won the state championship last weekend.”

Brandi Romero commented on Destin City Council directs staff to evaluate East Pass warning signage

“I am so happy they are doing something with signage at east pass AND need something maybe on the bridge people can read for crab island about that current! It...”

Debbie commented on Destin City Council directs staff to evaluate East Pass warning signage

“I never understood why the anyone wanted to draw people to the worst area for being in the water in Okaloosa county. Most of those going there won't pay attention...”

Scott Schaeffler commented on WordroW: July 23, 2026

“2:08, 5 attempts”

Capn Obvious commented on SOCKS to fly 110 cats from Okaloosa to Maryland in partnership with national rescue groups

“There are cats all over the streets everywhere, more than anyone wants. It seems that these cat charities will do anything to resist the contraction of the cat market, even...”

Joseph Cashman commented on Okaloosa Commissioners set tentative millage rate, debate future of school resource officer funding

“The amount of money that the homeowners of our community is”

Hi commented on FWC honors five Okaloosa and Walton county landowners for wildlife conservation efforts

“Omg. The hills have eyes. The panhandle is Mississippi and Georgia”

Ulta Beauty to open new store at Silver Sands Premium Outlet

Join the conversation...Cancel reply

Continue reading 👇

Silver Sands Premium Outlets to host Hometown Heroes Event

Silver Sands Outlets to offer hundreds of deals during National Outlet Shopping Day

Join Our Newsletter

Community Comments

GET OUR FREE LOCAL NEWSLETTER