A new specialty meat and gourmet market is now open in Destin, Florida, as AJ’s launches the new “Rocking L” at the Shoreline Village Mall.

Alan Laird, owner of four of AJ’s restaurants along Florida’s Gulf Coast, announced his latest business concept on Thursday, that features grass-fed black angus and Wagyu beef.

• The location was previously home to Hebert’s Specialty Meats, and boasts 2,500 square feet of space dedicated to providing custom cut meats while maintaining a small-town atmosphere.

“We’re here to serve the families of the Emerald Coast and to ensure that we meet all of their meat and produce needs,” said Laird.

All of the meats sold in the market are sourced from the family’s farm – Rocking L Ranch and Farm, in nearby Florala, AL. Laird says that he and his family can be found at the ranch – working the crops and managing the cattle.

“We’re devoted to raising the freshest produce and finest beef,” he added. “Our cattle graze on pesticide and herbicide-free pastures to ensure customers get the best.” 

In addition to offering customers a wide selection of premium meats, the  market also features a variety of fresh seasonal produce from their partners at Maples Market in Andalusia, AL. Residents in Fort Walton Beach will remember Maples Market that was previously located on Jonquil Ave. The Market shutdown the location near the end of 2020.

• Additionally, Rocking L features a selection of wines, desserts, fine cheeses and daily to-go hot lunch plates too.

Just in time for Thanksgiving, AJ’s Rocking L Specialty Meats and Gourmet Market is also offering pre-order Thanksgiving meals for those who prefer to spend more time with family and order out.

The Market will have a ribbon cutting on Friday, Nov. 4 at noon and a grand opening party is scheduled for Saturday,  Nov. 5 from 11:00 a.m. to 6:00 p.m.

• Food samples, live music, beer and wine  tastings and market giveaways – including a complete Thanksgiving feast –  will all be part of the opening day festivities.

AJ’s Rocking L Specialty Meats and Gourmet  Market is located at Shoreline Village Mall at 872 Highway 98 E. Unit #19