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Billabong at Grand Boulevard celebrates new ownership with local launch party

The surf lifestyle retailer brings a curated brand selection blending coastal culture with elevated fashion under new owner Tony Crisafi, a veteran business owner who sees potential for community connection.
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Billabong at Grand Boulevard will host a Local Launch party April 12 to celebrate its new ownership and refreshed look.

  • The event runs from 11 a.m. to 5 p.m. at the store, which has been a fixture in Grand Boulevard at Sandestin since 2008.

New owner Tony Crisafi plans to reinvigorate the location with fresh energy and appeal to both locals and visitors.

“We saw the potential to create a destination that speaks to both locals and visitors, offering high-quality products, a strong sense of community, and an atmosphere that feels both aspirational and approachable,” Crisafi said.

Crisafi brings retail experience from his previous ventures. After serving in the Air Force, he established Destin Jewelry in 2012, followed by Harbor Shell and Aloha Surf Company in HarborWalk Village.

  • The Billabong store carries brands including Beach Riot, Costa, Maui Jim, Roxy, Vuori and local brand Salty Scents. Crisafi aims to blend surf culture with refined aesthetics while creating up to 12 jobs for the local community.

The launch party will feature food from Black Bear Bread Company, Cantina Laredo and Kilwins, plus wine from Vin’tij Food + Wine. DJ TK will provide music throughout the day.

Guests can enter a raffle for a $20 donation, with proceeds benefiting Food for Thought Outreach, a nonprofit serving food-insecure children in Walton and Okaloosa counties. The grand prize package includes a Billabong shopping spree, surfboard, sunglasses and other items valued at over $2,500.

Prior to the public celebration, Billabong will host a ribbon-cutting ceremony with the Walton Area Chamber of Commerce on April 10 at 4 p.m., which the community is invited to attend.

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Community Comments

“Why not fix the dog parks adjacent to red lobster?”
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“They spend 3.75 MILLION dollars of tax payer money and don't know what they are going to do with the property? If your child came in your home and said...”
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“If Walton County was not so greedy and decided to “TAKE” what they wanted instead of “buying” it like other areas (Destin/Okaloosa County)have, this might have never been a problem....”
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“I remember both Kathy & Lee from their work with the church youth program. Despite being a Catholic "yankee" visiting each summer I have never found a more welcoming place...”
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“Hey Lee. I am so glad Danny sent this article to all the Szarowicz siblings! Congratulations on an amazing career!!! Wish I had been there to witness it. I remember...”
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“Congratulations, Lee, and the very best wishes to you and Cathy during your retirement years. A heartfelt thank you on behalf of my Bolton family for your attention and care....”
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“There is no public parking…note from article, “The beach bar is accessible only to Sandpiper Cove residents and guests, along with people walking up from the beach.” Walk in from...”
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“This should NOT BE ALLOWED in single family residential neighborhoods.”
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“It's amazing that the State of Florida can come up with money to purchase 2483 acres for a new park. But Caladesi Island State Park, Cayo Costa State Park and...”
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“What a beautiful story of past, present, and future. Lee, you have left an amazing legacy. These words from Matthew 25:21 are fitting for you, ‘Well done, good and faithful...”
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