Billabong at Grand Boulevard will host a Local Launch party April 12 to celebrate its new ownership and refreshed look.
- The event runs from 11 a.m. to 5 p.m. at the store, which has been a fixture in Grand Boulevard at Sandestin since 2008.
New owner Tony Crisafi plans to reinvigorate the location with fresh energy and appeal to both locals and visitors.
“We saw the potential to create a destination that speaks to both locals and visitors, offering high-quality products, a strong sense of community, and an atmosphere that feels both aspirational and approachable,” Crisafi said.
Crisafi brings retail experience from his previous ventures. After serving in the Air Force, he established Destin Jewelry in 2012, followed by Harbor Shell and Aloha Surf Company in HarborWalk Village.
- The Billabong store carries brands including Beach Riot, Costa, Maui Jim, Roxy, Vuori and local brand Salty Scents. Crisafi aims to blend surf culture with refined aesthetics while creating up to 12 jobs for the local community.
The launch party will feature food from Black Bear Bread Company, Cantina Laredo and Kilwins, plus wine from Vin’tij Food + Wine. DJ TK will provide music throughout the day.
Guests can enter a raffle for a $20 donation, with proceeds benefiting Food for Thought Outreach, a nonprofit serving food-insecure children in Walton and Okaloosa counties. The grand prize package includes a Billabong shopping spree, surfboard, sunglasses and other items valued at over $2,500.
Prior to the public celebration, Billabong will host a ribbon-cutting ceremony with the Walton Area Chamber of Commerce on April 10 at 4 p.m., which the community is invited to attend.
