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Black Rifle Coffee Company to open Niceville location

Black Rifle Coffee Company is coming to Niceville, Fl. In an announcement on social media, the franchise stated that they are looking for an August 2021 opening. “We are excited […]

Black Rifle Coffee Company is coming to Niceville, Fl.

In an announcement on social media, the franchise stated that they are looking for an August 2021 opening.

“We are excited to announce our Niceville, FL store opening,” said BRCC Niceville in a statement. “We are looking forward to bringing America’s Best Coffee to the Emerald Coast!”

The Niceville storefront is owned and operated by Jarret Johnson (former NFL linebacker) and Charlie Keebaugh, and will be located at:

510 W. John Sims Parkway
Niceville, FL 32578

Black Rifle Coffee Company is a veteran-owned coffee company with an incredible following. The company was founded in 2014 and reportedly did $80 million in revenue in 2019.

The company has gone from direct-to-consumer orders to opening more brick and mortar locations across the county.

“We develop our explosive roast profiles with the same mission focus we learned as military members serving this great country and are committed to supporting veterans, law enforcement, and first responders,” writes BRCC on their website. “With every purchase you make, we give back.”

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Michael L. Cobb commented on WordroW: May 26, 2026
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