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Billboard at the foot of the Destin Bridge is being removed

The billboard at the foot of the Destin Bridge was removed on April 9, marking the first of many such structures to be permanently eliminated as they age out.

A billboard at the foot of the Destin Bridge was being removed Wednesday morning, following the city’s enforcement of its billboard prohibition policy.

  • According to city officials, this removal is part of Destin’s existing sign regulations that prohibit “off-premises” signs and prevent structural repairs to non-conforming billboards.

“When billboards age out, they will not be allowed to be repaired or replaced,” Mayor Bobby Wagner said.

The removal comes six months after the Destin City Council voted 5-2 to deny an ordinance that would have allowed agreements between the city and billboard companies to replace static billboards with digital versions in exchange for removing others.

  • The proposed Ordinance 24-09-LC would have amended Article 16, Section 16.03.02 of the Land Development Code, permitting agreements if companies removed at least 45% of their existing signs.

During October’s council meeting, Councilman Jim Bagby, who moved to deny the ordinance, emphasized preserving Destin’s aesthetics.

“When you’re at the top of the Destin bridgeโ€ฆ you don’t want to see billboards that make you think you’re in Vegas. You want to see the world’s luckiest fishing village,” Bagby said.

Lamar Advertising had offered to remove six billboards as part of a potential agreement and argued that state statute already authorized such agreements without requiring a code amendment. The billboard at the Marler (Destin) Bridge is Lamarโ€™s and the lease ended December 2024.

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9 Responses

  1. Good it was an eyesore i hope they take down all there tacky billboards Destin used to be nice but its grown out of control now in there zest for trashy tourist they cant build fast enough its sad.

  2. What about the wooden billboard on the south side of the highway on the west side of the bridge that faces west that says welcome to Destin the luckiest fishing village? That does not belong to a billboard company. When will it be removed?

  3. Not a fishing village at all anymore . Its a snooty country club now. I grew up there and I can’t even stand the place anymore. But calling it a “fishing village” is like saying Hitler was an ok guy. It’s so far off base it’s just not ok to say. Back in the early 2000s maybe, but now there is not a house there for less than 800k, and there are NO NATIVES, they qre all rich retired northerners that have put Prada stores up.

      1. Youโ€™re correct, โ€œgoodโ€ is the wrong superlative in reference to Trump, Great or Excellent would be closer to the truthโ€ฆ Iโ€™m guessing that youโ€™d have preferred Biden or Kamala had won the 2024 election?

    1. I came to Destin in 1988 and I was so happy to have made the decision to raise my children here. But to be honest, ever since Peter Boss started building at the first traffic light across from Mcguire’s , everything changed in Destin. I left in 1991 for about 5months and when I came back I couldn’t believe how things changed. It was through the Grace of God that I found a 1 bedroom apt and me with my 2 young sons lived in that apartment for about a year. Then I had NO Choice to find a place in FWB. Now, I only go to Destin IF I REALLY have to. I said it years ago and I will say it again, Destin only cares about the $$$$$.

  4. They won’t takedown the emerald grand either but hopefully a hurricane will eventually… They didn’t even drill down to bedrock when they built that pos… It’s straight up on shifting sand

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Community Comments

“Just WHERE is this?? Efficient reporting would include location specifics...”
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“Hopefully the pricing will not be as crazy high as the other facilities. Rental prices have skyrocketed just for the small areas, I imagine this will further price out the...”
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“What good is this dock? You can't swim, fish, or dock your boat from it. Where is the parking, there's barley enough parking for the businesses. Now people are going...”
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Scott Schaeffler commented on WordroW: September 28, 2026
“2:10, 5 attempts”
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“Where is "Old Town Landing"???”
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“And where are all these people supposed to park?”
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“๐Ÿ˜‡St. Peregrineโค๏ธ๐Ÿ™๐Ÿป”
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“Prayers going up for your full recovery! ๐Ÿ™๐Ÿ™๐Ÿ™”
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“20 seconds ๐Ÿ’ช”
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Scott Schaeffler commented on WordroW: September 24, 2026
“Whoa...0:26, 3 attempts!”
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