The Destin-Fort Walton Beach Tourism Department will be recognized with the prestigious Adrian Awards for outstanding travel marketing from the Hospitality Sales & Marketing Association International (HSMAI).

• The awards honor creativity and innovation in advertising, digital marketing and public relations. 

Destin-Fort Walton Beach will receive two President’s Awards, the highest honor, along with a gold, silver and two bronze awards across multiple categories. Nearly 1,200 entries were judged by a panel of about 200 industry experts.

“We are truly honored to be recognized with Adrian Award wins across multiple categories this year,” said Jennifer Adams, Destin-Fort Walton Beach’s tourism director. “My team consistently strives to both develop creative ways to introduce our destination and local businesses to visitors and bring to life innovative products that create a valuable experience for all during their time here. We’re immensely proud to be recognized for the results of those efforts among the best in the industry.”

Destin-Fort Walton Beach will accept the following awards at the HSMAI Adrian Awards Celebration on Feb. 13, 2024 in New York:

• Integrated Campaign – Innovation: gold and President’s Award for Destination Stewardship
• Advertising – Corporate Social Responsibility: bronze and President’s Award for Community Engagement – What’s Good for the Local is Good for the Visitor
• Public Relations/Communications – Influencer Marketing: silver for Influencer Campaign
• Public Relations/Communications – Feature Placement Online or Print Consumer Media: bronze for Writer Tames Lionfish for Her Culinary Audience