On February 24, 2020, the City of Fort Walton Beach will conduct its first ever Resident Quality of Life Survey. In partnership with the Studer Community Institute, the City will work with Mason-Dixon Polling & Research, Inc., to implement the 15-minute long phone survey.
The survey will include questions about:
- Economic conditions
- Traffic and roads
- Jobs
- Leadership
- Taxes and spending
- Education
- Crime rates
- Race relations
- The environment
- Social opportunities
- Health care and more
The survey will be conducted annually.
Between February 24-28, 2020, Fort Walton Beach residents may receive a phone call from Mason-Dixon regarding the survey. Calls will continue until 625 participants have completed the survey. Participants will be selected randomly from a commercially available Florida State voter registration file. The resulting sample will fairly reflect the demographic profile of voters in Fort Walton Beach.
The margin for error, according to standards customarily used by statisticians, is no more than plus or minus four percent. This means there is a 95 percent probability that the “true” figure would fall within that range if the entire population were sampled.
The information gathered in the survey will provide the City, businesses, and current and future residents the data needed to make necessary decisions and to develop courses of action that will improve the quality of life in Fort Walton Beach, according to a press release.
Mason-Dixon Polling & Research, Inc., is located in Washington, D.C. and is an independent polling & communications consulting firm that provides public policy political polling and consulting services to news media, advocacy groups, trade associations, public and government relations and marketing professionals. Mason-Dixon is not a party-affiliated or ideology-oriented polling firm.
